Learfield Communications

Digital Sales Strategist

Req No.
2017-1883
National Sales- Atlanta Office
US-GA-Atlanta
Category
Other
Type
Full-Time

Overview

Learfield is hiring a Digital Sales Strategist based in Atlanta. They will be responsible for developing digital media programs to assist with revenue generation and presale needs. The position will require creativity, collaboration, and thoughtful partnership/distribution strategies. This person will need to possess an overarching revenue-driving mindset that will result in both short- and long-term coordination and vision of Learfield’s growing digital business.

Responsibilities

• Develop custom digital and social media strategies for salespeople inclusive of web, mobile, social, content and live digital experiences.
• Marketing-minded! Copywriting, requesting necessary research and custom graphics from Integrated Marketing, and outlining digital media plan for each custom proposal.
• Tracking regional sales activity in pipeline and reporting to management on a monthly basis.
• Hosting webinars and training as needed for sellers.
• Acting as the digital liaison with each property’s athletic department, ensuring all GMs have the support they need.
• Assist with training and education for salespeople in their region.
• Work closely with digital operations, integrated digital sales director, interactive producers, marketing teams, sponsorship salespeople, social media teams and content creators in the athletics department.
• Work with sales and digital operations teams to identify and understand sponsor/brand goals and objectives and brainstorm solutions that leverage digital/social assets, current inventory, and new opportunities.
• Work with sales and operations teams to create sellable digital assets and determine packaging and pricing for offerings for the central region properties’ sales team.
• Digital visionary! Keep abreast of the latest digital and social marketing information, trends and opportunities and communicate sales opportunities back to the team.
• Develop integrated platforms that include display signage, TV, radio, print and digital combined into unified platform.
• Travel to properties as requested.

Qualifications

• Bachelor’s Degree (Marketing/Advertising/Business preferred)
• 2-4 years’ experience in digital/social media sales and marketing roles
• Visionary digital strategist with highly-attuned commercial instincts and business development skills
• Strong expertise with all major social platforms relevant
• Understanding of performance advertising strategies and platforms and tools required for execution across all platforms
• Proven history of managing initiatives with tight deadlines
• Sell integrated sponsorship packages and programs that include display signage, TV, radio, print and digital
• Exceptional communication skills- graphic design skills preferred
• Proficient computer skills including all major software, including cloud-based solutions 
• Track record of collaboration and evangelism with a history of working together with peer executives in sales, marketing, business development, technology, and production, to achieve revenue and profit growth for the organization
• History of creating and monetizing sustainable core and non-core media assets
• Experience and interest in the collegiate sports marketplace is a plus
• Ability to communicate with technologists, sellers, and business partners and translate complex technology concepts to a variety of audiences

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