Learfield Communications

Manager – Business Development, Corporate Sponsorship Sales - University of Alabama

Req No.
Crimson Tide Sports Marketing
Sponsorship Sales


Learfield is the exclusive provider of marketing services for athletic departments at nearly 130 major universities, conferences and arenas. Learfield’s people-friendly culture is a hallmark of its style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive to live by the company's value statement: “build the team, grow the company, and have fun." You can learn more about Learfield through LinkedIn and Glassdoor pages.

Crimson Tide Sports Marketing is Learfield’s local, dedicated entity representing the University of Alabama. In complete collaboration with the university, this team is committed to extending the affinity of the Crimson Tide's brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. As exclusive multimedia rights holder for the University of AlabamaCrimson Tide Sports Marketing manage all aspects of the rights relationship. Providing corporate partners with both traditional and new media opportunities to bolster their own brand and garner maximum exposure through inventory such as venue signage; event sponsorships and promotion; corporate hospitality; television and digital engagement and visibility via the official athletics website; and radio game broadcasts and coaches’ shows.

Our growing sponsorship business seeks an experienced, motivated sales professional to join our Crimson Tide Sports Marketing team located on the Alabama campus in Tuscaloosa, AL. If you’re interested in combining your passion for sports with your successful track record in sales, we want to speak with you! Our ideal candidate will have demonstrated experience developing corporate marketing partnerships. You will be responsible for delivering a high volume of new business by implementing high-level corporate marketing partnerships for the university athletic program while also building and maintaining lasting relationships with our corporate partners as well as the athletic department staff.

Official Athletics Website: rolltide.com

Official School Website: ua.edu


  • Prospecting and closing new corporate partnerships
  • Generating significant revenue through a high volume of new business
  • Developing and maintaining sponsor relationships for university athletic programs
  • Creating and presenting sponsorship packages designed to meet client’s objectives
  • Collaborating with vendors, sponsors, property staff, and appropriate university athletic personnel to ensure implementation of sponsorships and contract fulfillment
  • Developing creative, sellable inventory to introduce to the school, staff and marketplace
  • Ability to work flexible hours including sporting and non-sporting events that may occur on weeknights or weekends


  • Minimum of 3+ years selling comprehensive sports marketing partnerships including major media elements or other relevant B2B sales experience
  • Ability to analyze customer needs and craft marketing solutions to meet those needs
  • Advanced negotiating skills, ability to identify and influence key decision makers
  • Strong competitive spirit – desire to win the business through hard work and determination
  • Excellent communication, organizational, and presentation skills 
  • Driven to succeed, persistent in your approach and able to bounce back from failure
  • Creative, willing and able to adapt your style/messaging to the needs of the client
  • Ability to quickly establish personal relationships through trust and empathy
  • Bachelor’s degree from a four-year college or university


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